If the movie is able to make itself an event, and draw lots of mothers and daughters into the theater it could build itself a huge opening weekend.
The film deals with the adventures of a mother and daughter pair and is set to open on Mother’s Day weekend in 2017.
Now that the movie has a title it can actually begin marketing itself to all those mothers and daughters so they can start to make their Mother’s day plans.
Clearly, Snatched is going to focus on bringing women into theaters.