As such, it’s not really surprising that Warner Bros. wants to get Annabelle 2 on audiences’ radar early, so that they will potentially be anticipating the film for months to come.
Right now, the horror film is set to open the same day as Baywatch, The Nut Job 2, and Diary of a Wimpy Kid: The Long Haul – not to mention the fact that it will be arriving just two weeks after the release of Guardians of the Galaxy Vol. 2.
Given that Annabelle 2 won’t be coming out until May 2017, this trailer is definitely debuting early by Hollywood marketing standards — but when you consider the box office competition the movie will be facing, it’s understandable that the film would want to get out in front.