From a budgetary stand point for studios, as well as a content viewpoint from the audience, summer 2016 sucked.
Well, it’s because if you analyze the market on a case by case basis, you’ll see that it was still pretty bad.
So just how did summer 2016 go from garbage fire to diamond mine in one, fell swoop?
These surprising metrics came from comScore, via The Wrap, as this box-office breakdown comes from the 108 day period between the first Friday in May, up until today.