Deadline has news that Apple’s upcoming streaming service has rejected a new series from Dr. Dre.
The report states Apple CEO Tim Cook personally turned down the series, titled Vital Signs, out of concerns that it’s too dark and violent.
The Wall Street Journal also reports that Cook’s decision was reached out of concerns for the service’s consumer products sales.
This is the opposite approach that other streaming services, like Netflix and Amazon, have taken with their original content, which has a tendency to push the envelope.