Apple released a first official trailer for the app series, which features Gwyneth Paltrow, Jessica Alba, will.i.am. and entrepreneur Gary Vaynerchuk acting as mentors and judges to contestants pitching their app on an escalator (elevator was apparently too on the nose).
It’s basically Shark Tank, but for app developers, with bonus Gwyneth Paltrow!
We’re still waiting to hear whatever became of Dr. Dre’s Apple series with Sam Rockwell and Ian McShane, but in the meantime, Apple is preparing to launch its first reality show with Planet of the Apps.
In the meantime, watch the full trailer above, and stay tuned for further details of Apple’s venture into TV content.
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Apple Music — Planet of the Apps — New Series, Coming Soon