Instead, Apple plans to bolster Apple Music with video content, some of which will be original series.
The moves made toward video streaming at Apple have previously led to reports of competition with Netflix or Amazon in terms of original streaming shows.
Speaking in-depth to Variety, Iovine denied that there is any link between Apple’s developments in video content and Netflix’s rise as an original streaming content behemoth.
Apple is breaking into the streaming video business, but not necessarily with a whole new service.
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