“Baby Shark is a multiplatform phenomenon, and appetite for more content and products is strong around the world,” said Pam Kaufman, president of Viacom Nickelodeon Consumer Products.
Nickelodeon is creating an animated series targeted at preschoolers based on the immensely popular YouTube song “Baby Shark”.
Viacom Nickelodeon Consumer Products will be managing the consumer products licensing worldwide, excluding Asia, for the property.
“Baby Shark” became a viral sensation in November 2015, when the catchy tune launched on YouTube, eventually amassing more than 2.8m views.