It’s only been two years since the last series of The Apprentice graced our TV screens, in late 2019.
At its core, The Apprentice is an aspirational show, a festishistic paean to the trappings of business culture.
As the years went by, however, The Apprentice inevitably lost its novelty.
In 2022, however, with the majority of the country suffering under a hostile economy, the allure of The Apprentice seems like a perverse fantasy.
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