Beauty and the Beast’s teaser from May also generated 91.8 million views, breaking the 88 million set by the teaser for Star Wars: The Force Awakens.
The film’s first full trailer set a new record as the most watched in the first 24 hours, acquiring an incredible 127.6 million views (via Variety); excluding views acquired in China.
Considering the previous two records were set by Fifty Shades Darker (with 114 million views) and Star Wars: The Force Awakens (with 112 million views).
Disney’s Beauty and the Beast remake is already a record breaker, months before the film hits cinemas.