The Beauty and the Beast trailer was watched a whopping 91.8 million times in the first 24 hours, besting the record for most-watched teaser of 88 million views set by the first teaser for Star Wars: The Force Awakens.
Walt Disney Pictures unveiled the first trailer back in May, which broke the trailer views record set by the studio’s blockbuster Star Wars: The Force Awakens.
Check out the new trailer for Disney’s upcoming live-action adaptation of the studio’s animated classic Beauty and the Beast.
Bill Condon directs Beauty and the Beast from a script written by Evan Spiliotopoulos and Stephen Chbosky.
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BEAUTY AND THE BEAST | 2017 Trailer | Official Disney UK