The “McScam” article went viral immediately and within a day, a full-on bidding war between major studios boasting A-list Hollywood talent had been ignited.
Last month, The Daily Beast published a long-form piece about how an ex-cop rigged the McDonald’s Monopoly game to the tune of $24 million dollars.
Joining in the victory dance was Pearl Street Films, a production company owned by Ben Affleck (Justice League) and Matt Damon (Surburbicon).
As Klawans himself told Vulture, “It was an intense experience.”