Lots of movies have debuted on Netflix in the past several years, but not many inspired the kind of response that Bird Box did when it hit the streaming service right before Christmas last year.
Of course, lots of people even took to blindfolding themselves to take on the so called “Bird Box challenge,” with Netflix and public officials having to issue a statement that people, you know, just not do that, especially while driving.
In just a few days, the post-apocalyptic film managed to set a massive viewing record for Netflix, with fans of the movie creating hundreds of memes dedicated to the film…which then led many others to watch the movie just to see what all the fuss was about.