The move was necessitated by the fact that Birds of Prey has had a less than stellar run on the digital marketplace.
The strategy seems to be working for now, with Birds of Prey trending at the number one spot among digital movie rentals on iTunes since the drop in its asking price.
Cathy Yan’s R-rated superhero crime caper Birds of Prey just cannot seem to catch a break.
For now, Birds of Prey will hopefully find the latest move to make it more palatable to audiences resulting in a financial profit.