For example, Black Panther has been doing wonders for Hasbro, as products like action figures and masks could net the company somewhere between $60 million and $100 million.
CBS News also reports that LEGO, Funko, Fifth Sun and Lexus have all had great success with their Black Panther product pushes, though the companies wouldn’t provide specific details on just what that success translates to in dollars.
Compared to other franchises within the Disney family, like Frozen, Mickey Mouse and Star Wars, Black Panther’s merchandising haul doesn’t seem like much, but for a superhero movie, particularly one based around a character who wasn’t on the general public’s radar, it’s impressive.