The Black Panther Challenge was initially formed by Frederick Joseph of New York, who started a GoFundMe campaign to take children from Harlem to go and see the film.
As such, it’s no surprise that campaigns such as the Black Panther Challenge have been appearing, to help children go and see the film at launch.
Alongside releasing a film with a strong plot, stunning action and terrific performances, the success of Black Panther is perhaps a result of the movie’s method of representation.
Not content with releasing a chart-topping soundtrack album, label Top Dawg Entertainment is also sending Los Angeles youths from the Watts housing projects to free screenings of Black Panther.