That is in large part thanks to her work as Natasha Romanoff aka Black Widow in the Marvel Cinematic Universe.
The possibility of a Black Widow movie is still very much in the cards though.
“I really like playing Natasha; playing the Black Widow.
Johansson has been playing Black Widow ever since Iron Man 2 and was one of the essential building blocks of getting the first Phase of the MCU where it needed to be.