Blade Runner 2049 director Denis Villeneuve has offered a defense of the film’s ultra-secretive marketing campaign.
People put a lot of money in the movie to allow me to make something like Blade Runner.
While this strategy certainly worked in some circles, it may have prevented Blade Runner from breaking out with the mainstream.
Some have suggested the promotional materials deserve a share of the blame for Blade Runner 2049 flopping, as the trailers and TV spots were vague almost to a fault.