We’re just a couple of weeks away from the release of Blair Witch, the upcoming sequel to the 1999 found footage horror flick The Blair Witch Project.
You can check out the strange Kickstarter campaign, as well as some of the other viral campaign pages for Blair Witch for yourself.
The documentary in the campaign seems to be focusing on James, played by James Allen McCune, whose sister Heather disappeared in the first Blair Witch Project.
The idea that Lionsgate and the marketing team would use some viral marketing elements to market Blair Witch isn’t at all surprising.