The difference between the first movie and now is that Sacha Baron Cohen is a recognizable star and Borat is a recognizable character.
Sacha Baron Cohen managed to make the sequel one of the first movies to shoot following the industry-wide shutdown earlier this year.
Given the uncertainty surrounding theatrical releases right now, Sacha Baron Cohen decided it was best to go with a streaming release.
According to multiple reports, Amazon secured the rights to Borat 2 in a competitive situation.
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