America under a second Trump term, said Baron Cohen last week, would likely “become a democracy in name only”.
Whether the timing of such films is primarily about campaigning or capitalisation, Borat Subsequent Moviefilm has fast become this autumn’s must-see movie.
“When Borat first arrived in 2006,” says Gaydos, “you’d never seen anything like it: it was transgressive and disruptive and shocking.
The producers’ outlay was already relatively low, says Gaydos, thanks to a reliance on social media marketing – and the avoidance of a theatrical release.