In an age where female-led films are not only more accepted, but have proven lucrative, a movie about a vengeful badass redheaded heroine could really connect with audiences.
Red Sonja would also be a big-budget action-fantasy movie, exactly the type of thing audiences might be thirsting for after Game of Thrones wraps up.
This is a big move for Millennium Films, because the studio clearly envisioned Red Sonja as a title with a lot of potential.