Burberry has kickstarted the Christmas advertising battle, releasing a lavish three-minute clip earlier this week titled “The Tale of Thomas Burberry”.
Lily James – the current face of Burberry – also stars in the clip as the fictional character Betty Dawson, based on the female record-breaking pilot Betty Kirby-Green.
November has only just begun and already the Christmas floodgates have opened, shops across the country selling their Santa-themed merchandise.
Despite Burberry’s attempt at making an impressive Christmas advert, many are still holding out for John Lewis’s, which is expected to be released in the coming days.