The first phase of films took their time to develop and build an audience before getting to The Avengers.
Marvel’s risky move paid off massively and changed the way films are made, so now everyone tries to reinvent the wheel.
A franchise built on shaky foundations will crumble to pieces very quickly, regardless of how many sequels are planned.
But Marvel’s genius, and the reason their model has become so successful, lies in its solid foundations.
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