Trolls World Tour tested the model earlier this year, to impressive numbers.
Films that were on our “can’t wait to see” list for 2020 are finding new ways to reach their audiences.
Judd Apatow will being the Pete Davidson comedy The King of Staten Island to VOD in June.
Movie theaters may remain closed for the time being, but some first-run films are opting for paid VOD in order to reach audiences who are starving for fresh content.