In 2012, a Christian Dior ad featuring Natalie Portman was banned for airbrushing the actor’s eyelashes.
Rimmel has been forced to pull a TV ad campaign featuring model and actor Cara Delevingne after the advertising watchdog ruled that it had been manipulated too much with post-production techniques including airbrushing.
The ad, for the brand’s Scandaleyes Reloaded mascara, showed the model applying the product.
The ASA, which banned the ad for misleading viewers, told Coty UK not to exaggerate the effect the product was capable of achieving.