With Big Brother having recorded record-low ratings, there’s some pressure on Celebrity Big Brother to prove the format has not completely died.
With a sterling line-up ahead, Channel 5 is sure to win back all those viewers who chose Love Island over Big Brother over the summer.
The series will commence on the 1 August, the 16 housemate line-up having been revealed by The Sun, rumours of an all-star series — featuring previous winners — having been squashed.
Leading the line-up is former Girls Aloud singer Sarah Harding, who was reportedly offered a lucrative deal following her reported affair with Danny Dyer.