In the age of the visually focused Instagram feed, the slogan or image-led garment has become the new press release.
“A slogan on a piece of clothing has instant impact on social media,” says Kay Barron, fashion features director at Porter magazine.
“If he really loved her, he’d be posting loved-up, carefully filtered selfies online – that’s how it works in 2016.”
A decade ago, with the rise of websites such as Perez Hilton, Just Jared and TMZ, the appetite for celebrity photographs increased.
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