We kind of lost it for a while, and my job has been to revive that pride in what we do in terms of providing emotional value.”
“If there’s a challenge, organisationally or financially, I have to get in there and do it myself,” Hirai says.
“At Sony, we have absolute zero tolerance not just for sexual harassment, but for any type of harassment,” he says.
“Sony products need to have functional and emotional value,” says Hirai, who made it his mission to apply Kando across every business unit and revive faded glory.