China appears to have relaxed its rule limiting the number of Hollywood films that can be shown each year in a bid to boost slowing box office returns.
The quota of 34 applies to films imported on a revenue-sharing basis, allowing US distributors to collect 25% of box office revenue.
US studios are keen to capitalise on China’s enormous box office potential.
This downturn is thought to have prompted the relaxation of the quota as officials attempt to reinvigorate the film industry.