Dax Shepard, who wrote and directed the film along with co-starring as Jon Baker, has said that the action is the priority in this movie, which will hopefully help separate it from films that look similar.
While that certainly may be the case, it seems the marketing department really wants to focus on the comedy.
CHIPS is clearly following the lead of films like 21 Jump Street that have taken popular TV shows and injected them with comedy when they’re brought to the big screen.