The first big brand to launch their Christmas advert this year is Asda, whose 2017 advert offers an insight into their “Imaginarium” – or Christmas workshop.
It was John Lewis’ 2011 Christmas advert, The Long Wait, which revolutionised the game and set the scene for tear-jerking ads.
They’re some of the most-awaited adverts of the year, with the public desperate to see what their favourite brands have concocted.
Of course, the fact that the Snowman is given a Barbour jacket as a present reminds you it’s an ad, but it’s touching nonetheless.
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