Asked about the popularisation of the term by the Evening Standard, Palahniuk said: “It does come from Fight Club.
He believes in the face of a renewed Right under Trump, the Left needs to change its approach.
“The modern Left is always reacting to things, once they get their show on the road culturally they will stop being so offended.”
If it rings a bell, it’s because it originated in Chuck Palahniuk’s Fight Club novel, the Tyler Durden line being emphasised in David Fincher’s film adaptation.