While revivals and reboots are all the rage in Hollywood nowadays, Cindy Crawford’s Pepsi ad recreation was for a good cause.
Ever since, Crawford has been a major advocate for childhood leukemia awareness, and is an honorary board member of the Multiple Myeloma Research Foundation.
He tragically passed away at the age of 3, when Cindy was only 10 years old.
The Pepsi image was created specifically to raise funds for the American Family Children’s Hospital in Madison, with Crawford having an incredibly personal connection to the organization, as it’s where her little brother Jeff was treated for leukemia.