The Warner Bros. announcement sent shares of AMC down 14%, Cinemark down 17%, and IMAX down 7%.
When Warner Bros. announced that they were releasing Wonder Woman 1984 in theaters and HBO Max on Christmas Day, AMC theaters came forward to applaud the decision.
“Given that atypical circumstances call for atypical economic relationships between studios and theatres, and atypical windows and releasing strategies, AMC is fully onboard for Warner Bros.’ announcement today.”
Cinemark has responded to the unprecedented Warner Bros. 2021 release strategy.