Responding to AMC’s announcement, Universal released the following statement: “Our goal in releasing Trolls: World Tour on PVOD was to deliver entertainment to people who are sheltering at home, while movie theatres and other forms of outside entertainment are unavailable.
In fact, given the choice of not releasing Trolls: World Tour, which would not only have prevented consumers from experiencing the movie but also negatively impacted our partners and employees, the decision was clear.”
In a statement, Cineworld claims: “Universal’s move is completely inappropriate and certainly has nothing to do with good faith business practice, partnership and transparency.”
There is no argument that the big screen is the best way to watch a movie.