While we try to hold costs down, price changes are necessary for a number of reasons, including the continually increasing costs associated with carrying the programming our customers demand, especially broadcast television and sports programming, which are the largest drivers of price increases.
We continue to make investments in our network and technology to give customers more for their money—like faster Internet service and better Wi-Fi, more video across viewing screens, better technology like X1 and xFi, and a better customer experience.