There are reports Comcast is considering topping Disney’s bid to purchase the bulk of 21st Century Fox.
For Comcast, there are hopes that an unsolicited offer to purchase the Fox assets would be a game-changer.
Meanwhile, Fox would be able to exit a market they felt they lacked the digital reach to remain competitive in.
In December last year, Disney struck an unprecedented deal with 21st Century Fox that would see them purchase $52.4 billion worth of assets from the company.