So the test process was going to be, ‘Well, we’ll do some shorts for Blu-ray content.’
So that would obviously be very expensive, especially when things were so 3D-heavy at the time.
But it was similar to the Disney fellowship where you’re in and available to do anything.
When they first brought it to me I think their initial idea was to try and set up something like Pixar, where you could do a short film at the beginning with a lesser character, to kind of have fun, expand the universe, and test out the audience’s appetite for one of these more obscure characters.