The Hollywood movie is the first in 25 years to be comprised of an all-Asian cast, and offers various depictions of Asian people not tackled before on screen.
The title certainly stood out to avid book readers, as the novel the movie was adapted from was a New York Times bestseller, written by Kevin Kwan.
In the interview with Yahoo, Jon M. Chu explained how the name is important to him because it starts conversations and grabs attention.
Obviously going for a different title wouldn’t have as clearly tipped fans of the book that the movie was an adaptation.