Craig has been the face of a major reset of the James Bond franchise and while the quality of the movies themselves hasn’t always been great, the general feeling about the more grounded and realistic James Bond has been a positive one.
Whether or not the next James Bond movie turns out to be Daniel Craig’s last, it’s far from surprising that the studio has been working so hard to get him back.
Once the actor in the lead role changes all bets are off as the franchise will surely go through some additional changes, clearly Eon Productions is looking to put off those changes as long as possible.