Clearly, Netflix has already had success in the comic book space with its series of Marvel television properties, but now they have their own comic book characters to play with.
Netflix’s move into the world of original programming is nothing new, but with movies like Bright and The Cloverfield Paradox, the company has been taking steps toward more broad appeal “blockbuster” style movies, and this is a big move in that direction.
With Marvel and DC holding the vast majority of properties in that space, there isn’t that much left for anybody else who wants to get in on the action, but picking up a massive number of characters and being able to put “From the creator of Deadpool” on your first teaser trailer, will go a long way to helping Netflix establish this new universe.