The marketing for Deadpool was so great, in fact, that it has actually been nominated for an industry award.
That being the case, Ryan Reynolds has once again suited up as Deadpool in order to praise the marketing for the movie and to campaign a bit for the award, in the most Deadpool of ways.
Deadpool was recently nominated for a Clios Key Art Award, which probably doesn’t mean much to anyone outside of the movie industry.
So, the marketing campaign was a crucial thing for the movie and it wound up being very memorable and very successful.