Back then the film was riding an impressive wave of marketing that threatened to oversaturate audiences with Ryan Reynolds’ fourth-wall breaking antihero.
Although it may be hard to believe, Deadpool made his record-breaking solo film debut (let’s just forget about X-Men Origins: Wolverine) about a year ago.
Since then, Reynolds has been riding high on the cinematic accomplishments of the Merc with a Mouth.
Like the character, the marketing seemed unable to refrain from constantly reminding potential viewers of its existence.