Disney pins its merchandise designs on an adult audience

It is only the second time Disney has courted the fashion industry in this way, with last year’s show based on mock-ups created by Disney designers.

Gianesin is wearing a Fausto Puglisi tunic inspired by the Captain America franchise, and is channelling superhero rather than Disney princess.

Its hottest properties include Frozen, Mickey and Minnie, Marvel’s The Avengers and Spider-Man – and, lest we forget, the Disney Princesses.