And ironically, having no Baby Yoda toys for the holidays arguably added more fuel to the Baby Yoda fire.
When considering the fact that no one officially knew about Baby Yoda back in November, The Mandalorian’s meteoric start is all the more impressive.
Believe it or not, The Mandalorian didn’t even take full advantage of Baby Yoda at the start.
This is because Lucasfilm wanted to keep a lid on one of its most adored characters by postponing the rollout of merchandise.
→ Full news story
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