No longer, it seems, as Heinz has officially adopted an abandoned ketchup pitch from Mad Men Season 6 for use in the real world.
Mad Men always maintained an odd relationship with history, incorporating major ‘60s events, but keep Sterling-Cooper and Don Draper’s work somewhat obscure in the advertising world.
Heinz ultimately rejected the abstract pitch in-show, but will now feature the ads in the New York Post, Variety, and even an NYC billboard.
Mr. Draper really understood the one thing every Heinz fan knows, which is to never settle for the foods you love without the great taste of Heinz.