FX CEO John Landgraf announced Tuesday at the Television Critics Association fall previews that Ryan Murphy and his American Horror Story team aren’t going to announce the Season 6 theme before the show premieres in September.
If you’ve been holding your breath for the announcement of American Horror Story’s Season 6 theme, you should probably exhale now.
The new marketing strategy is an effort to change up how American Horror Story comes to its viewers after five seasons of the same structure.
Landgraf revealed that American Horror Story filmed several promos, including “many more” the public hasn’t seen, to promote the new season — but only one of them is an actual teaser for the show.