While Star Wars: The Force Awakens was a huge global phenomenon, one place it didn’t strike gold was China.
Part of the strategy to improve performance has been to cast two major Chinese actors, Donnie Yen and Jiang Wen, as part of the rebel band in Rogue One: A Star Wars Story.
While the Star Wars franchise may be the biggest name in movies in the western world, in China it doesn’t mean much.
One franchise that needs to do better is Star Wars.