There is nothing about Fighting With My Family that screams commercial slam dunk, yet it has knocked The Lego Movie 2: The Second Part off the top of the UK box office, with debut takings of £1.62m (£2.02m including previews).
Best actor winner Bohemian Rhapsody also saw a boost, with UK box office rising 33% on its 19th weekend of play.
The negative pattern has continued into March, with the latest weekend recording box office 25% below the equivalent frame from 2018.
The character is unproven at the box office, but the Marvel brand should be enough to deliver blockbuster audiences.
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Fighting With My Family Trailer #1 (2019) | Movieclips Trailers