Both specials did well for CBS, with the SWAT-themed episode being the “most-watched entertainment program” of its night, and the Rogen episode winning the night as top broadcast in viewership and all key demographics.
If last year is any indication, then CBS has a solid shot of getting some solid viewership from these specials.
The Price Is Right ran two primetime specials around Christmas 2019, one with the cast of SWAT and the other with actor Seth Rogen.